If you want a successful business, video is essential. Trust us, you’ll be seeing your competition marketing with video more and more.
Don’t get left behind. Your future buyers want to meet YOU — the person who they’re about to trust with their money and their time. Video is the best way to start forming those important connections.
Take a look at the process to create videos that introduce your construction business to more clients and win you more business:
First, book a call with the construction marketing specialists at Brilliant Building Marketing.
During our call, we’ll explain exactly how video marketing will work for you.
From there, it’s a five-step process:
Businesses that use videos the right way give themselves the edge over the competition for so many reasons.
When your construction company creates original video content, you are giving your market a real-life view of projects from start to finish. They’ll see you at work and begin to form that all-important emotional connection with your brand.
Video builds trust. The construction industry is a low trust, high stakes market, making it more challenging than other industries to sign up new clients. Videos give your future buyers peace of mind, knowing that your company can deliver what you say you can.
Video creates a connection with the viewer that tears down the walls of unfamiliarity. Bottom line, it improves your chances of closing the deal.
Right now, the single biggest and fastest way to get customers is to use ‘value video’ content marketing.
Content marketing, done properly, builds value with your potential customers.
We specialise in creating multiple ‘value videos’ that can take potential customers from not knowing who you are, to becoming raving fans – before you even meet them.
Story & Brand Video Creation
The benefit is your audience will fall in love with you and understand a 100% what you do and how you can help them – which means your business will grow.
If you’ve got an active building site – you already have content. If you have ten active sites, you have ten times more content. Choose your hero projects. Filming progress of your projects shows the actual proof of what you do better than any other form of content. And when your viewers are engaged, they’ll watch your videos until the end, and that will result in bringing in more sales and more money. If you have trouble closing deals, give your future buyers what they want – video content.
Online video use is simply staggering from a consumer perspective. This medium is changing how businesses communicate with customers and how we communicate with one another.
There’s so much proof right now for why you should be using video to promote your building business:
If you want to increase conversion and exposure for your construction company, a video marketing strategy is the only way to go.
Why work with us at Brilliant Building Marketing? We know building… and we’ve been video marketing for 10 years. Book a free strategy call to get started today.