Our Process | Brilliant Building Marketing

CREATE VIDEOS THAT ATTRACT MORE CLIENTS TO YOUR BUILDING BUSINESS

If you want a successful business, video is essential. Trust us, you’ll be seeing your competition marketing with video more and more.

Don’t get left behind. Your future buyers want to meet YOU — the person who they’re about to trust with their money and their time. Video is the best way to start forming those important connections.

HOW IT WORKS

Take a look at the process to create videos that introduce your construction business to more clients and win you more business:

GET STARTED

First, book a call with the construction marketing specialists at Brilliant Building Marketing.

During our call, we’ll explain exactly how video marketing will work for you.

From there, it’s a five-step process:

STEP 1

Decide which video package you want, choosing between Before & After videos, full video diaries, staff profiles, company profiles, customer testimonials and more.

We’ll plan a package based on the projects and elements of your business you want to feature before deciding the best approach and timelines for filming.

Your plan may include a number of different filming days so we can capture all the major milestones of your project.

STEP 2

Lights, camera, action… It’s time to film your construction project video. You can meet us on-site or in-studio, depending on the package you have selected.

If you’re feeling nervous about appearing on camera.. don’t be! You don’t have to be polished and perfect, just let your buyers see the person behind the brand.

Making videos is lots of fun. You’ll feel like a pro on camera in no time and your videos will be professional, authentic, natural and engaging so customers love them.

STEP 3

Editing.

We’ll handle colour correction, clean up the audio and boost the raw footage by adding additional images where needed and presenting your video with a music underlay.

You can take a look when editing is underway to see your project coming together on screen.

STEP 4

We add a lot of value in post-production, including your branding and logo. All you need to do is share a high-res file of your logo with us and we’ll make sure your brand is unmissable.

STEP 5

Time to upload your videos. They’ll be produced so you can easily upload them on your website and social media.

We show you how to make sure your video helps you reach the right customers and get the results you need. All content will be optimised to come up in search results and boost the traffic that comes to your website.

We work with you to put all these crucial steps in place so your videos are evergreen and constantly working as sales and marketing agents on your behalf.

WHY VIDEO FOR THE CONSTRUCTION INDUSTRY?

Businesses that use videos the right way give themselves the edge over the competition for so many reasons.

When your construction company creates original video content, you are giving your market a real-life view of projects from start to finish. They’ll see you at work and begin to form that all-important emotional connection with your brand.

Video builds trust. The construction industry is a low trust, high stakes market, making it more challenging than other industries to sign up new clients. Videos give your future buyers peace of mind, knowing that your company can deliver what you say you can.

Video creates a connection with the viewer that tears down the walls of unfamiliarity. Bottom line, it improves your chances of closing the deal.

CONSTRUCTION MARKETING VIDEOS: WHY THEY WORK

Right now, the single biggest and fastest way to get customers is to use ‘value video’ content marketing.

Content marketing, done properly, builds value with your potential customers.

We specialise in creating multiple ‘value videos’ that can take potential customers from not knowing who you are, to becoming raving fans – before you even meet them.

Story & Brand Video Creation

The benefit is your audience will fall in love with you and understand a 100% what you do and how you can help them – which means your business will grow.

If you’ve got an active building site – you already have content. If you have ten active sites, you have ten times more content. Choose your hero projects. Filming progress of your projects shows the actual proof of what you do better than any other form of content. And when your viewers are engaged, they’ll watch your videos until the end, and that will result in bringing in more sales and more money. If you have trouble closing deals, give your future buyers what they want – video content.

Online video use is simply staggering from a consumer perspective. This medium is changing how businesses communicate with customers and how we communicate with one another.

There’s so much proof right now for why you should be using video to promote your building business:

Viewers retain 95% of the message when they watch it in a video compared to 10% when reading it in text.

Including a video on your landing page can boost your conversion rate by up to 80%.

Internet video traffic will be over 80% of all consumer internet traffic in the next 3 years.

75% of all video plays are on mobile devices, making your business accessible to everyone, anywhere.

72% of customers would rather learn about a product or service by way of videos.

92% of users watching video on mobile will share it with others.

85% of consumers want to see more video content from brands.

If you want to increase conversion and exposure for your construction company, a video marketing strategy is the only way to go.

Why work with us at Brilliant Building Marketing? We know building… and we’ve been video marketing for 10 years. Book a free strategy call to get started today.

Book Now

CREATE VIDEOS THAT ATTRACT MORE CLIENTS TO YOUR BUILDING BUSINESS

HOW IT WORKS